What Is Cold-Pressed & Why Does It Matter?

Raw Middle East is the first company in Qatar, offering fresh cold pressed juices and nutritional detox cleanses delivered straight to your door. 100% local, raw, vegan, and gluten-free. 

But we often get asked just what “Cold pressed” means and exactly why it is that it’s better for you than just regular juice. We thought we’d dedicate some space for it on our blog to give you the inside information…

So what does cold pressed mean?

Cold press is a method of juice extraction which sees a special hydraulic press breakdown solid fruits and vegetables in to a pulp. The pulp is then pressed between steel plates to separate the liquid from the fibrous matter. The extraction method that's associated with cold-pressing uses no heat or friction during the extraction which means that all the essential vitamins, enzymes and minerals remain intact. 

What benefits are there to cold pressed juice? 

Well first of all by removing the fiber it allows the body to easily absorb all the vitamins and minerals in the juice. It also gives the digestive system a well deserved break. 

Cold pressed juice also contains five times the vitamins, minerals and enzymes of juice produced by other methods. Other methods can create heat and friction which will result in oxidization and loss of essential nutrients. But by cold pressing the fruits and vegetables exposure to oxidation is at a minimum because it uses a press as opposed to a blade. 

And how could be forget the most important element - the taste. A cold pressed juice will be smoother, crisper and cleaner so it’ll taste infinity better than from an electronic juicer. 

Which brings us on to money…

Another question we get asked is “Why are your juices so expensive” well, not all juice is created equal so when you consider what you’re consuming everyday during a cleanse is approximately 2 kilos of freshly pressed fruits and vegetables, and the process involved, it's actually quite inexpensive!

The bottom line: If you’re squeezing juice into your diet — whether for a  cleanse or for an energy boost— then you need to be sure you’re shelling out cash for a product you know is consistent with quality standards and that’s exactly what you can be guaranteed from Raw-me.com


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